eCommerce Digital Marketing Specialist; CRM exp (Remote)

GE Appliances, a Haier company

This is a Full-time position in Portland, ME posted June 9, 2022.

DescriptionJob LocationUSA, Louisville, KYJob Posting TitleeCommerce Digital Marketing Specialist; CRM exp (Remote)The ChallengeThe Digital eCommerce Senior Specialist will be responsible for developing, executing, and optimizing the digital Café brand and DTC experience on cafeappliances.com to drive increased site traffic and online conversion for the Café brand. The Digital eCommerce Sr. Specialist will work with a cross-functional team to build the best-in class digital experience for this mass premium brand by driving aligned strategy with Digital & social media, Brand team, National Ad, Digital Tech, UX Design, Sales and agency partners.This role can be locate in CST or EST time zonesWhat you will DoEssential ResponsibilitiesResponsible for developing and launching the ecommerce strategy for the website coordinating with cross-functional team.Analyze and develop onsite optimization for web commerce including the Café value proposition, NPI launches, product selection, sorting rules, suite creation and product/service cross-sell and upsell. Focus on enhancing the consumer experience enabling their ability to find the information they need and maximize meaningful conversions.Liaison with the Café cross-functional team (brand, ad, product, insights, and event team) to align on brand objectives / priorities and then develop digital strategy and content for use and amplification on our owned platforms and channels.Build content strategy for this mass premium brand bringing it to life on the web site and through CRM to attract and retain new and existing owners. Develop consumer journeys, CRM, building relationships with current owners and growing our 1P data with new owners.Track, measure, optimize and report on core KPIs including web sessions, page views, site speed, bounce rate, click pathing, WTB lead generation, site search performance and sales.Work with ‘internal’ owner channel team on strategic requests and projects. Put tickets in the Jira system, aggregate necessary info, hold meetings and perform all necessary tasks to move items through the workflow process from start to finish. Engage and manage cross-functional team in continuous feedback cycle, streamlining and prioritizing ongoing requests to support key brand initiatives with sound digital strategy execution. Drive continued site enhancements based on latest trends in the ecommerce, mass premium space while managing day to day operations. Lead key stakeholder meetings driving alignment on priorities, executing on time and on budget.Work collaboratively within our matrixed organization to build robust and meaningful content for the Café target segment – Style Stewards. What you need to SucceedBachelor’s degree from an accredited university or college.5 years of experience in e-commerce with additional experience in one or more of the following areas: digital / brand marketing, traditional marketing, or media.Prior experience developing and executing CRM campaigns Experience in setting and managing sales and margin goals, as well as the ability to establish and interpret relevant KPIs / performance and optimize merchandising plans to drive sales.Prior experience working with web analytics, digital tools / technology, and multiple vendor/agency partners.Demonstrated self-starter with the ability to work in a very fast-paced, matrixed organization serving as a catalyst for change and managing multiple work streams simultaneously.Strong collaboration skills and the ability to form strong partnerships and working relationships within the team, cross-functional and with vendor/agency partners.Desired CharacteristicsExperience working with mass premium or luxury brands in an omni-channel environment.Master’s Degree in Marketing, Business or FinanceThe ability to understand and explain complex issues, but also clearly identify and communicate the situation at a high level.Ability to present and influence leadership in a clear and concise manner on Digital e-commerce progress and key learnings.Willingness to work hard and contribute positively to a unique, fun, and exceptional company culture.Exhibit professional initiative and entrepreneurial drive.Portfolio of successful implementations and performance in previous roles.#GEAREMOTEGE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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