Marketing Specialist, Retention Marketing – Remote Opportunity

Pitney Bowes

This is a Full-time position in Portland, ME posted June 11, 2022.

At Pitney Bowes, we do the right thing, the right way. As a member of our team, you can too.

We have amazing people who are the driving force, the inspiration and foundation of our company. Our thriving culture can be broken down into four components: Client. Team. Win. Innovate.

We actively look for prospects who:
* Are passionate about client success.
* Enjoy collaborating with others.
* Strive to exceed expectations.
* Move boldly in the quest for superior and best in market solutions.

Job Description:

The Marketing Group is currently seeking a Marketing Specialist for campaign-specific efforts to our SMB customer base. This role would include the strategy and execution of email, Direct Mail and Digital communications as-well-as reporting out on campaign results.

Responsibilities include, but are not limited to:

  • Executing the marketing objectives of the SendTech business unit

  • Work with marketing team to plan and execute all retention marketing campaigns and strategies including both email and direct mail.

  • Measuring marketing program effectiveness and recommending creative and strategic changes and roll outs

  • Partnering with creative, production and data vendors

  • Maintenance of the marketing execution calendar

  • Develop new innovative ways to encourage a change in client’s behaviors; A/B test to better understand and optimize across campaigns

  • Manage the email and direct mail calendars from end-to-end, including working with creative/operations teams to establish a monthly calendar, creative briefing/feedback, execution within SalesForce Marketing Cloud platform, and feedback/reporting

  • Bringing creative best practices to the table, while establishing a testing roadmap for all campaign emails & direct mail Day-to-day management of 3rd party email executions

  • Weekly contact with the direct mail printer ensuring the campaign stays on schedule. Works with the printer to schedule, delivery tracking, and in-home dates.

  • Strategy and execution of customer facing marketing materials

  • Proofing agency creative for accuracy and brand compliance

Required Qualifications:

  • Bachelor’s Degree and a minimum of 3+ years of work experience in customer retention marketing, OR a Master’s Degree in Business, Marketing, MBA or related with 3years of experience (Degree in Marketing preferred)

  • Experience pairing formal data and trends with a personal sense of curiosity to generate insights as it relates it ideation and execution

  • Proven understanding of how to plan, develop, execute and optimize print and digital campaigns within the email & direct mail channels

  • Great mix of analytical & creative ability

  • Strong communicator, ready to lead projects & present findings on a weekly/monthly basis both written and oral communication

  • Strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines, and objectives, delivering analysis and recommendations.

  • Ability to work well under pressure and within a fast-paced environment

  • Excellent attention to detail and self-starter

  • Ability to work in a matrix environment partnering with multiple functions and geographies is essential to success in this position.

  • Hard working, self-starter mentality; highly collaborative and communicative

  • Must be detail-oriented with excellent follow-through and organized allowing the ability to multi-task to deliver responsibilities on-time while being able to handle shifting priorities.

We will:

* Provide the opportunity to grow and develop your career
* Offer an inclusive environment that encourages diverse perspectives and ideas
* Deliver challenging and unique opportunities to contribute to the success of a transforming organization
* Offer comprehensive benefits globally (pbprojectliving.com)

Pitney Bowes is an Equal Employment Opportunity/Affirmative Action Employer that values diversity and inclusiveness in the workplace.

Women/Men/Veterans/Individuals with Disabilities/LGBTQ+ are encouraged to apply.

All interested individuals must apply online. Individuals with disabilities who cannot apply via our online application should refer to the alternate application options via our Individuals with Disabilities link.

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